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Marketing: developing a marketing plan – Venture session

Start Date: 28 November 2022 3:30 pm

End Date: 28 November 2022 4:30 pm

Location: Careers and Employability Centre, Exton Park

Everyone knows you need a business plan – a marketing plan is just as vital. It’s your plan of action, a blueprint for understanding your customers and includes what you’ll sell, who’ll want to buy it and the tactics you’ll use to use to win and keep customers. This practical workshop will give you a step-by-step guide to developing a marketing plan that works.

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Marketing: an introduction – Venture session

Start Date: 28 November 2022 2:00 pm

End Date: 28 November 2022 3:00 pm

Location: Careers and Employability Centre, Exton Park

Meet Hems de Winter, Business Mentor and former CEO of a multi-award-winning PR, social media and design agency. Hems will share the highs and lows of launching, growing and managing a business and building a team.

He’ll talk about ethics and integrity, and why he believes that adding value rather than making money should be a top priority for a business. Hems will also share his views on creating a great team, the role of values in a business, and the importance of building strong relationships with clients.

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Business Mentoring Clinic – Venture session

Start Date: 16 November 2022 12:00 pm

End Date: 16 November 2022 2:00 pm

Location: Online

If you have an early stage business or a business idea, you can book a 30-minute appointment with our friendly, supportive Business Coach, Chris Sharkey, at our remote Business Mentoring Clinic.

You can use this time as an opportunity to talk through your business and your ideas, and Chris’ probing questions will help you to navigate your next steps. Come along with your questions too.

Please note: you must have attended at least 3 Venture sessions to book an appointment.

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Branding: How to build a brand on a budget – Venture session

Start Date: 8 November 2022 3:30 pm

End Date: 8 November 2022 4:30 pm

Location: https://careers.chester.ac.uk/students/events/Detail/1162728

Your brand character enables you to promote your business, connect with your customers and differentiates you in the marketplace. Now you’ve explored this concept in Branding: An introduction, this follow-on session will practically explore how you can build your brand on a budget using free or low-cost tools.

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Branding: An introduction – Venture session

Start Date: 8 November 2022 2:00 pm

End Date: 8 November 2022 3:00 pm

Location: Online

Building a personal and professional brand when you’re starting out is paramount. It’s all about your story. Katy Carlisle, Founder of SQSP Queen, will challenge you with thought-provoking questions so you can explore your story, your values and how you can make these, part of how you do business.

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How to do your own PR – Venture session

Start Date: 7 November 2022 2:00 pm

End Date: 7 November 2022 3:30 pm

Location: Online

How can you get hundreds of pounds worth of free advertising and brand promotion for your business? Hems de Winter, former CEO of a multi-award-winning PR, social media and design agency, will share his tips and techniques, and the ‘dos’ and ‘donts’ of how to go about using print and social media platforms to promote your brand, highlight your services and generate a positive reputation and public image.

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NatWest Start-Up Surgery – Venture session

Start Date: 19 October 2022 2:00 pm

End Date: 19 October 2022 4:00 pm

Location: Online

We have the start-up experts on hand to answer all your questions and to provide you with FREE information, advice and guidance. Book your 30 minute, remote appointment today.

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How to sell on and offline – Venture session

Start Date: 1 November 2022 4:15 pm

End Date: 1 November 2022 5:15 pm

Location: Careers and Employability Centre, Exton Park

Business survival depends on the ability to sell products and services to consumers. When you’re starting out you’ll be wearing the ‘Salesperson’ hat. Mike Scott, Entrepreneur and Business Coach, will give you the tools, techniques and tips to approach selling with confidence.

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What is your unique selling point – Venture session

Start Date: 1 November 2022 3:00 pm

End Date: 1 November 2022 4:00 pm

Location: Careers and Employability Centre, Exton Park

Business is a competitive world so you’ll need to stand out! It’s all about defining and communicating your ‘Unique Selling Point’ (USP) and letting people know why they should use you. Mike Scott, Business Consultant, will coach you through how you can identify what makes your product or service unique

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How to negotiate – Venture session

Start Date: 20 October 2022 3:30 pm

End Date: 20 October 2022 4:30 pm

Location: Online

As Alan Sugar says, “Negotiation is the DNA of business”. Mike Scott, Business Coach, Consultant and Entrepreneur, will let you know the dos and don’ts of effective negotiation and how you can ‘seal the deal’ so that everyone is happy.

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