Author: Amy Edwards

Modern-day email marketing has gotten the short end of the stick when understanding how effective it can be to create business opportunities. But guess what? Statistics repeatedly show that email marketing, done well, outperforms social media marketing!

Maeri Howard will share with you the secrets to using this powerful tool to create the opportunity to connect with your most loyal (and profitable) customers and how you don’t need a huge list to reap rewards. This session will include real-time examples from her recent campaigns

Becs Bate, Social Media Executive, is going to be sharing lots of tips and advice on how to effectively market your business on Facebook. Imagine your Facebook page being a hub of activity, where customers and potential customers engage with your page, shower you with fantastic reviews, share your content far and wide.

Becs specialises in training companies to do just that and she’s going to be sharing her top tips on how to set up your Facebook page for business success.

We have the start-up experts on hand to answer all your questions and to provide you with FREE information, advice and guidance. Book your 30 minute, remote appointment today.

This social media marketing session is a short course for people who want to know what works and what doesn’t work on social media. We discuss how to cut through the noise and get the best out of social media without burning too much time on it.

The session concentrates on social media as a marketing channel: how it fits in with your overall marketing strategy and how to use it to support your objectives and ultimately gain more business in the real world.

We discuss the difference between social media as an objective, and social media as a marketing tool, with the focus being on empowering attendees to use the available channels in the most productive, efficient and successful ways for their current or future business.

Please note you can choose one of two sessions:

• 2.00-3.15pm

• 3.30pm-5.00pm

Everyone knows you need a business plan – a marketing plan is just as vital. It’s your plan of action, a blueprint for understanding your customers and includes what you’ll sell, who’ll want to buy it and the tactics you’ll use to use to win and keep customers. This practical workshop will give you a step-by-step guide to developing a marketing plan that works.

Meet Hems de Winter, Business Mentor and former CEO of a multi-award-winning PR, social media and design agency. Hems will share the highs and lows of launching, growing and managing a business and building a team.

He’ll talk about ethics and integrity, and why he believes that adding value rather than making money should be a top priority for a business. Hems will also share his views on creating a great team, the role of values in a business, and the importance of building strong relationships with clients.

If you have an early stage business or a business idea, you can book a 30-minute appointment with our friendly, supportive Business Coach, Chris Sharkey, at our remote Business Mentoring Clinic.

You can use this time as an opportunity to talk through your business and your ideas, and Chris’ probing questions will help you to navigate your next steps. Come along with your questions too.

Please note: you must have attended at least 3 Venture sessions to book an appointment.

Your brand character enables you to promote your business, connect with your customers and differentiates you in the marketplace. Now you’ve explored this concept in Branding: An introduction, this follow-on session will practically explore how you can build your brand on a budget using free or low-cost tools.

Building a personal and professional brand when you’re starting out is paramount. It’s all about your story. Katy Carlisle, Founder of SQSP Queen, will challenge you with thought-provoking questions so you can explore your story, your values and how you can make these, part of how you do business.

How can you get hundreds of pounds worth of free advertising and brand promotion for your business? Hems de Winter, former CEO of a multi-award-winning PR, social media and design agency, will share his tips and techniques, and the ‘dos’ and ‘donts’ of how to go about using print and social media platforms to promote your brand, highlight your services and generate a positive reputation and public image.