This social media marketing session is a short course for people who want to know what works and what doesn’t work on social media. We discuss how to cut through the noise and get the best out of social media without burning too much time on it.

The session concentrates on social media as a marketing channel: how it fits in with your overall marketing strategy and how to use it to support your objectives and ultimately gain more business in the real world. We discuss the difference between social media as an objective, and social media as a marketing tool, with the focus being on empowering attendees to use the available channels in the most productive, efficient and successful ways for their current or future business.